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Macworld Has Gone to the Zombies

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I can’t lie, Zombies and stars were the highlight of MacWorld. What once used to be the hotspot for all things Apple, now has the blogger world wondering if the conference will start shifting to be a space for enterprise and media to connect on mac things, but lose the Apple fans. Ever since Apple pulled out in 2009 , MacWorld has truly gone to the Zombies.

The Moscone center’s West Hall still held a large amount of folks who were interested to see what was new in the music world and the likes, but the days of revolutionary product releases and the likes seems to have disappeared. I had a blast though, as WIll.I.Am took an accidental photo of his head with my iphone, and I heard Ashton Kutcher speak about what it was like to play Jobs in the movie called, Jobs. Where once the tech world flourished, MacWorld, has now attracted not just the gadget lover, but the music lovers and celebrity fiends too. Is this bad for MacWorld? Maybe not. Now that they can’t position themselves as the hot conference to bring Apple products to light, they can be the source of some really cool app promos and the sorts. The scene was not as bustling, but it was definitely still fun. I admit though, the hours post celebrity appearances made me feel like I was going to turn into a zombie too. Thanks to Adobe, I did have an option to take photos of some Zombies on the prowl.

Maybe next year, I will have more than just new iphone covers, video/music editing apps, and such to write about. There were a few great startups, so in some ways the less crowds meant that we could actually highlight the startups that had booths at the expo.

Adobe Zombies at Macworld

MacWorld has gone to Zombies, celebrities, and non-early adapters. Gone are the days of Apple fans squirming at the expo halls. @norabean

Naureen Nayyar can be reached @norabean and found other ways listed on .

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